Alright, ladies. I’ve got a bone to pick with y’all. A new advertising campaign from Dove called “Real Beauty Sketches” demonstrates how we often think less of ourselves in terms of natural beauty and self-image than what complete strangers think of us when they first meet us. Have you seen this commercial yet? If not, please take a few minutes to watch it below.
Pretty powerful, right? The sad thing is, I think that all of us can sympathize with the women in this ad because we all feel this way about ourselves in one way or another. Who doesn’t wish there was something they could change about their features, their face or body? And what woman doesn’t have a makeup bag full of synthetic material that will easily cover up any trace of her natural beauty? Whether big or small, we all suffer small self consciousnesses. I think that just as the women in the commercial were taken aback to find out that complete strangers thought more highly of them then they did of their own selves, this Dove campaign will catch female viewers by surprise in the same way when they realize they are guilty of this, too!
So why do we do this to ourselves? Sure we can take the easy way out and blame it on the media and fashion magazines who have conditioned us to think we all need to look like supermodels to lead happy lives. But that doesn’t fix the problem. I think what we need to do is take a step back from all of our criticism and negativity, and focus on the positive things about ourselves. Make a list of things that you like about your face and body, and once a day when you look in the mirror pick one to focus on. Be thankful for your natural beauty.
And since we are all in this together we should make it a point to tell other women in our lives that they are beautiful. Compliment them on something specific that they may take for granted about themselves – you never know when someone may need it. I think you’ll find many women will be surprised and grateful to hear someone compliment them on a specific feature, and it will definitely boost their confidence. And who doesn’t need a confidence boost every now and then?!
All in all, I think Dove was right on with this advertising campaign, and I’d like to thank them for reminding me (and countless other women) of our natural beauty.